Divide your customers into small groups based on their buying behavior. Watch out the patterns such as their usage frequency, visits to your website & abandoned carts.
Get to know the source and location of your customers. Segment them and engage them based on their age, gender, location & income. Target them through personalization.
User traits are usually their sources through which they interacted with you. Collect data about their traits,i..e.email id, phone numbers, account details. Segment them to manage your data.